Phil Jones

Founder and CEO

Phil has over 30 years of experience in the travel industry. He founded and ran L.A. Ski & Sun Tours, one of the largest ski tour operators in the US that provided vacations for over 100,000 travelers during his tenure. He also owned the Muscle Truck Company, which built and rented mobile fitness facilities for movie celebrities to train while on location.

He is founder of Pure Kauai (2002) and part owner of sister company, Pure Maui (2006). Phil lives in Kauai with his wife, Ashley, and their two children.

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